Free White Paper · June 2026 · Updated August 2026

Why Most B2B Go-To-Market Strategies Fail

How buyer-led research transforms positioning, messaging, and competitive strategy

What You’ll Learn

A buyer-led approach to B2B go-to-market strategy

  • Why most B2B GTM strategies collapse within 9 months — and the structural cause.
  • The 7-stage Decision Clarity Profile that turns buyer interviews into a usable artifact.
  • How to build an Ideal Customer Profile that survives contact with the pipeline.
  • The Set-Up · Jab · Knock-Out · Clean-Up messaging model in plain language.
  • A working blueprint for the 38-step Strategic Plan and how to operationalize it.
Authored by Michael Schaefer, Assembly Networks·8 sections · PDF

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