Free White Paper · June 2026Why Most B2B Go-To-Market Strategies Fail
How buyer-led research transforms positioning, messaging, and competitive strategy
What You’ll Learn
A buyer-led approach to B2B go-to-market strategy
- Why most B2B GTM strategies collapse within 9 months — and the structural cause.
- The 7-stage Decision Clarity Profile that turns buyer interviews into a usable artifact.
- How to build an Ideal Customer Profile that survives contact with the pipeline.
- The Set-Up · Jab · Knock-Out · Clean-Up messaging model in plain language.
- A working blueprint for the 38-step Strategic Plan and how to operationalize it.
Authored by Michael Schaefer, Assembly Networks·8 sections · PDF